YSL Beauté Reveals Its Abuse Is Not Love Program, Launched in 2020
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YSL Beauté Starts Its Abuse Is Not Love Initiative, the Brand Presented Last Year

YSL Beauté Starts Its Abuse Is Not Love

YSL Beauté has finally launched Abuse Is Not Love. The program was presented last year which goal is to fight partner violence. According to the statistics, 1 out of 3 women undergoes violence by a partner throughout their life. That’s why the brand aims to change this statistic by promoting the women’s rights movement.

By this moment, the initiative has influenced more than 100,000 young people in abusive relationships. And 4,716 people at L’Oréal, including at YSL Beauté, have been educated. The goal of the house is to train 2 million people by the year 2030.

YSL Beauté Reveals Its Abuse Is Not Love Program

The program plans to expand its partnerships with other nonprofit organizations in 14 more countries. As a result, it will affect 17 continents in general. A new training tool, which will be available on the website later this month, gives resources and support to people who are in abusive relationships. In addition, the local partnerships raise awareness of how to help when someone is in an abusive relationship.

In 2020, the initiative was presented by three nonprofit organizations in the U.S., U.K., and France.

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