Willow Smith Presents Mugler’s Scent, Alien Goddess, the Fragrance Arrives on July 15th
Mugler has recently signed with Willow Smith, who became the face of a new women’s scent called Alien Goddess. The fragrance is the first launch of the brand since it was acquired by L’Oréal. The launch is scheduled for July 15th.
According to the president of Mugler, the time for the grand launch has finally come. The global fashion and perfume brand ranks in the 15th position among the prestigious women’s fragrances, and by 2025 the brand plans to enter the top ten.
The perfume brand has big goals for sustainable development. This includes its eco-friendly elements such as a reusable bottle.
Alien Goddess is aimed at consumers under the age of 25, many of whom are not yet familiar with the Mugler. That’s why Willow Smith was chosen for such a role: to represent femininity. The singer and actress is encouraged to be herself and remain unique. In addition, Alien Goddess empowers to do extraordinary things, making a positive impact on the world. And Willow, who looks like a goddess with a flower, is a powerful message of rebirth, kindness, and hope.
The bottle is shaped like the original fragrance released in 2005 but tinted gold. Alien Goddess will appear on the brand’s website on July 15th, and then it will arrive in stores starting from August.