Vogue Wants to Monetize the Met Gala and Offer Viewers Access to Exclusive Backstage
After a long-awaited return of the Met Gala ceremony, Condé Nast is now looking at the red carpet event as another way to raise money. The publisher, which has been suffering enough this year due to the pandemic situation, is now trying to monetize other parts of the business, namely live events like the Met Gala and Vanity Fair Oscars.
Condé Nast publisher, which is considered one of the main sponsors of Vogue and has been supporting it for many years, now wants to take control of new live broadcasts, offering viewers exclusive backstage access.
It is believed that Condé Nast, which publishes not only Vogue but also Vanity Fair and GQ, has already started selling possibilities to all advertisers that are related to its live streaming.
The further plan will be revealed on Tuesday during a presentation by NewFront company. The launch comes after Vogue announced on Monday that Timothy Chalamet and Billie Eilish were named hosts of this year’s event.
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