Versace Designed the Born This Way Jacket to Support Lady Gaga’s Foundation
Recently, the Versace brand decided to support Lady Gaga’s Foundation called Born This Way. The brand designed a copy of the leather jacket that was originally created for the 2011 Born This Way Ball singer’s tour. Then, the star ordered a series of suits from Donatella Versace, along with a leather jacket, which will be purchased during an auction in order to support her charitable foundation. It took 400 hours to produce it in the company’s atelier located in Milan. Read also: Byredo Launched Hand Creams in Creative Packaging, Available in Limited Quantities.
By Pride Month arrived, Versace wanted to pay respect to this event with Lady Gaga’s songs about self-expression in all its forms. The singer’s foundation also concentrates on the mental health of all young people.
In addition, Versace presented a limited-edition line, featuring a T-shirt and beret decorated with the brand’s logo and made in rainbow colors. Part of the money received from the sale of these two items will go to Lady Gaga’s foundation.
Did you like this article? We found some news that you will also like to read: Meet Campaign by Tiffany & Co. Dedicated to Pride Month | The Video Features New Yorkers, Benetton Brings Back Its Designs with the Help of a New Collaboration with Depop.