Valentino Brand Is Partnering with Zendaya Again for Its Fall Collection
The Creative Director of Valentino has announced that the brand has started working with Zendaya again to represent the company’s values. Valentino teamed up with Zendaya to cooperate on the fall advertisement.
And this time Pierpaolo Piccioli is going to highlight the actress not as a model but as a person.
He believes that it is very important to carry strong messages through the person’s personality, and Zendaya is the one who is perfect for this. After all, she is the one who represents the values that Valentino appreciates very much, such as equality and inclusiveness.
The advertisement will also feature some short videos in which the girl sits in a chair, then at a table, memorizes lines from a script, and is filming on stage.
This will be the third campaign for Zendaya. However, she would not participate in Valentino’s advertising campaign because the images would follow another aim. The company now wants to change the rules of the beauty world and doesn’t want just one person to carry Valentino’s idea.
Zendaya’s fall looks will highlight the Rockstud collection along with accessories designed by Alcove. Piccioli believes that accessories are important items of the look and are capable of touching our senses. And the style of Zendaya with its radical romanticism can perfectly represent the brand goal.
The new bags with double hands are available in medium and micro sizes with the V logo on them. Attractive red filling and multiple hidden pockets are also inside. And Alcove shoes vary from shoes, ballerinas to boots made from a mesh and leather combination.