Tommy Hilfiger Partnered With Roblox, the Virtual Collection Is Already Available
Tommy Hilfiger collaborated with Roblox for a joint virtual collection. And it is already available globally! Eight content designers have worked on the creation of the 30 digital items. So, now the users can dress their avatars in fashion pieces.
Owned by PVH Corp., the brand has collaborated with the Roblox community in order to create and promote its new collection. The line consists of a reimagined in a modern touch backpack, bucket hat, and head bow. The collection also features a crafted crossbody bag made of nylon and a skateboard.
The online platform is continuing to gain popularity in the fashion world. For example, last week Ralph Lauren presented a holiday-themed experience, allowing the fans to explore the brand through the metaverse. And last month, Nike revealed Nikeland.
Roblox now brings millions of people together who can connect, create and express themselves through immersive experiences.
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