The Company Kering Will Completely Ditch Natural Fur by 2022
News & Events

The Owner of Luxury Brands Gucci and Yves Saint Laurent Has Completely Abandoned Fur

The Company Kering Will Completely Ditch Natural Fur by 2022

More and more companies are abandoning non-environmental and inhumane production. And now, French company Kering, the owner of such fashion houses as Gucci, Yves Saint Laurent, Balenciaga, along with Alexander McQueen, and Bottega Veneta, has announced that starting from the autumn of 2022, none of the group’s houses collections will feature fur. The company’s CEO noted that the group is continuing to improve the methods towards animal well-being not only in its own supply chain but also in the luxury sector in general.

Kering's luxury brands will abandon the use of animal fur

So, from fall 2022, all of Kering’s luxury brands will abandon the use of animal fur in the production of clothing and accessories. Back in 2019, the company published an animal protection standard for fur and other animal-derived materials. This standard, along with the refusal to use natural fur, will continue to apply to all brands owned by Kering.

Earlier it was reported that the brand Oscar de la Renta refuses natural fur. However, Israel was the first country in the world to completely forbid the sale of fur products. Queen Elizabeth II of Great Britain also refused to wear natural fur and preferred its artificial version. She became the first leader of the state to make such a decision at the official level.

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