Dior Apologizes to China for a Controversial Photo on an Exhibition
News & Events

The French Brand Dior Has Apologized to China After a Photo Scandal on an Exhibition

Dior Has Apologized to China After a Photo Scandal

Christian Dior has apologized to China after a photo scandal at an exhibition in Shanghai. The day before, the brand opened a photo exhibition of Lady Dior, presenting a portrait of an Asian girl holding a bag. According to residents of the country, the photo exposed the country’s women in a bad light. Due to criticism on social networks, representatives of the fashion house removed the photo on the official Dior website, as well as from a photo exhibition.

After the presentation of the Lady Dior photo exhibition, the Chinese edition of the Beijing Daily, and social media users criticized the brand for misconceptions about the appearance of women in China. This is not the first scandal with world-famous fashion brands to which the people of China are painfully reacting. In 2018, local online shopping sites took off the market for Dolce & Gabbana products due to advertisements in which a model struggles to eat traditional Italian food with chopsticks. Social media users accused the brand of sexism and racism, and the show of the fashion house, which was being prepared in China, had to be canceled.

In 2019, Givenchy and Versace apologized to the Chinese people for releasing T-shirts that depicted the wrong country map- Hong Kong and Taiwan were represented as separate countries.

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