The Ferrari Brand Held Its First Runway Show, Presenting the New Collection
The first runway show of Ferrari took place on Sunday, where the brand has presented its collection of luxury clothes for men and women.
The goal of Rocco Iannone was to offer the brand’s supporters, as well as potential clients among women and the younger generation, a collection that would become popular and recognizable.
Iannone has united with such brands as Giorgio Armani and Dolce & Gabbana and Pal Zileri to launch a collection, using technical materials and craftsmanship.
This was the first runway show for Ferrari when the models were walking through the airstrip. The fashion show opened with Maricarla Boscono and ended with Natalia Vodianova. And a new soundtrack and special lighting effects completed the atmosphere.
The designer started with outerwear showing hooded jackets, trench coats from nylon along with a belt, and a red-colored parka made from recycled plastic bottles. All the items have a soft texture, are high quality, and water and wind-resistant.
Iannone also used reflective elements and shimmering surfaces, playing with red, yellow, and green colors. Silk blouses and Bermuda shorts were decorated with fun prints inspired by the brand’s vintage images and magazine covers. In addition, Iannone revealed new exclusive sneakers in collaboration with Puma and new Ray-Ban eyewear models.