The Fashion House Balenciaga Creates Digital Clothing for the Fortnite Game
Balenciaga and Epic Games have partnered to develop a virtual clothing collection in the form of four new online play outfits. Fortnite will host a digital fashion show which takes place today. The heroes will try on fashionable looks and get a variety of equipment. Among the new items are a bag in the form of a hang glider, backpacks, as well as a pickaxe in the form of a sneaker, a wrapper with a texture, and other items related to the brand. One of the images is a dog wearing a hoodie, glasses, and black pants. In addition, players will have the opportunity to take part in a photography contest, pictures from which will appear directly in the game.
A similar physical collection will appear in real Balenciaga stores, inspired by the costumes from the brand’s archives. However the pickaxes and hang glider will not be included in the set. The Fortnite X Balenciaga line includes hoodies, shirts, T-shirts, jackets, and baseball caps with company logos. The items will be available on the brand’s website, and their cost ranges from 495 dollars for a T-shirt to 1,290 dollars for a jacket. The clothing will go on sale in stores in Tokyo, London, Seoul, and New York.
The unusual collaboration of the Balenciaga team and Epic Games was explained by the desire to create a community and tell about their products to different audiences.
This isn’t the fashion house’s first venture into the gaming industry. Previously, the luxury clothing brand and Sony have presented a joint capsule collection dedicated to the PlayStation 5.
Fortnite is an online game released in 2017. The main mechanics in it are exploration, gathering resources, building fortified buildings, and fighting zombies.