Rosie Huntington-Whiteley Launches a Beauty Brand With Skincare and Makeup Products
The British model decided to turn her knowledge in the beauty industry into a line of care and decorative cosmetics. Rosie Huntington-Whiteley announced on her Instagram profile the launch of her own beauty brand called Rose Inc. The top model released a new line of skincare and makeup products in collaboration with the American biotechnology company Amyris.
The Rose Inc brand was originally created as a beauty, health, and wellness platform. Rosie started her beauty blog back in 2018, where she talked about caring for her skin, and also shared different beauty tricks. Now Rosie has decided to go further and launch her own line of cosmetics with eco-friendly formulas. The main ingredients in the new range are nutritious natural ingredients and safe synthetic compounds. For example, products from the first collection of ROSE INC. x Amyris will contain more than five skin-friendly chemicals including sugar cane, vegan squalene, and vitamin E.
Besides the fact that all products were created from vegan ingredients and are not tested on animals, the packaging also consists of environmentally friendly materials. The design of the jars and tubes was developed according to the preferences of the model: laconic and without unnecessary decor.
The brand has already presented its debut Modern Essentials collection. It includes decorative cosmetics, skincare products, and makeup brushes. The collection features six shades of moisturizing lipstick and lip pencil, five shades of eyebrow gel, 20 shades of moisturizing concealer with a radiant effect and blush, a set of makeup brushes, and reusable sponges in a storage pouch. The brand’s skincare line includes a refreshing toner, an exfoliating cleanser, an eye cream, and a brightening serum that is suitable for all skin types and contains vitamin C and other beneficial herbal ingredients. The cost of the products ranges from 18 to 72 dollars. The cosmetics will be available on the brand’s official website starting from August 27.
It recently became known that Rosie Huntington-Whiteley and Jason Statham are expecting their second child. This news the model announced on her Instagram. The couple has been together for over ten years. The firstborn of the actor and model, Jack Oscar, was born in the summer of 2017.