Why Is Renting Clothes Better? Discover the RTR’s Latest Study
News & Events

Rent the Runway Analyzed the Benefits of Renting Clothes in Its Recent Study

Rent the Runway Analyzed the Benefits of Renting Clothes in Its Recent Study

Rent the Runway held the first-ever comprehensive study to analyze the advantages of renting clothes over buying new ones. Last year’s research studied the life cycle of 12 clothing categories, such as cocktail dresses, skirts, sweaters, and jeans.

The data from the 2010 to 2019 period was taken from the rental service and about 27.1 million clothes were examined in the study. The company also surveyed 4,390 consumers from the USA regarding sustainability. As a result, it was discovered 1.3 million garments since the 2010 period. 

Discover the RTR’s Latest Study

That’s why the main importance of the study is that women can be confident in their choice to rent but not purchase new clothes. Because the longer an item is in circulation, the better the environment will be. 

RTR, which is considered the largest rental platform across the world, wanted to show and prove the overall impact of rental in totality. And with this study, this goal was achieved- the clothing we rent really matters. For example, dresses, skirts, and sweaters are a better option for rental, unlike jeans which are worn more often. According to the data analyzed, jeans only estimated 7 percent of inventory in 2019. Meanwhile, clothes we wear everyday wear accounts for 86 percent of RTR’s list.

RTR is currently working on long-term sustainability goals. Over the next several months, reusable garment bags and paring down on shipments were developed.

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