Prada’s Signature Motives Will Decorate Bakeries and Building Facades
News & Events

Prada Will Decorate Cities With Autumn Motives From the Brand’s New Collection

Prada Will Decorate Cities With Autumn Motives

Prada has launched a project to decorate buildings and urban landscapes in several metropolitan areas with patterns from the brand’s new collection. Such a move will be part of the launch of Feels Like Prada, an ad campaign for men and women for Fall 2021, directed by David Sims.

The project started in Milan and features geometric designs from the Fall 2021 men’s and women’s collection designed in collaboration with Miuccia Prada and Raf Simons. The fashion house’s fall patterns will cover the facades of several buildings and will be expanded to Florence, Paris, New York, Rome, London, Shanghai, and Tokyo. The brand has already decorated Milan’s building located on Via Spallanzani, in the Porta Venezia area, with black and white graphic motifs.

In addition, because Prada previously worked with local flower shops, the company will supply branded paper bags for bread, fruits, and vegetables to selected bakeries and food markets in Europe, the United States, and Asia.

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