Penhaligon’s Offers a Virtual Experience To Present Its Portraits Line
News & Events

Penhaligon’s Presented a Digital Platform To Show Its Portraits Collection

Penhaligon’s Presented a Digital Platform

Penhaligon’s has recently presented a digital platform to present its Portraits collection. Now, niche fragrance brand offers a virtual experience for consumers.

The mansion features various paintings, books, musical instruments, animals, and fragrances of the brand. The Puig-owned British company invites all the visitors to the rooms in order to find out more about the fragrances, their ingredients, and the history behind the successful range. The line was launched in 2016 and celebrates the English spirit and its unique humor.

Penhaligon’s Portraits Collection

The main study room has walls with portraits and busts to discover the fragrances, and cocktail recipes and advice for men are hidden between the many objects in the space. And in the laboratory, you can test the fragrances and discover the scents yourself. In addition, the guests can buy the perfume or talk to an expert.

The platform is available through the official website of the brand. In the future, to the virtual mansion, new rooms will be added, as well as new characters and games.

The platform will also continue to focus on the Portraits collection, which now consists of 16 fragrances. The next year, the company plans to launch a new fragrance that will arrive in March in the shape of a dragon. More novelties are expected for 2023, however other details haven’t been revealed yet. The brand now counts 50 stores worldwide and plans to reach 75 units in the next few years.

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