Pandora Relaunched Me Line and Involved Donté Colley, Beabadoobee, and More
Pandora has revealed its renewed Me line, and involved some American talents to match Gen Z consumers. And the reinvented collection differs from its previous 2019 launch.
The campaign features musician and actor Addison Rae, along with singer and songwriter from England Charli XCX, Canada-based dancer Donté Colley, singer-songwriter Beabadoobee, and musician from Italy Cecilia Cantarano.
The Pandora team appreciated their bright achievements as well as self-expression. They all have a common creative language to perfectly represent the style of the Me collection.
According to the survey which the company held, for 81 percent of the brand’s audience music is the number-one passion. That’s why Pandora decided to celebrate Gen Z culture, consisting of individuals and creatives.
The digital campaign also includes videos with advice on how to style the elements and was filmed by Hannah Lux Davis. The American music film director has previously partnered with Ariana Grande, Miley Cyrus, and Nicki Minaj.
The new aesthetic collection of jewelry was designed for personalization to help you to express your identity. The line includes earrings, rings, chain-based bracelets, and necklaces that are made of silver and rose gold metal. The items are designed in various colorful motifs and feature words such as believe or freedom. The cost for the 82-piece collection ranges between 19 to 249 euros. The global launch of the renewed collection is scheduled for the end of September.