New Guards Group Along with the Palm Angels Brand Presents Their Joint Line of Sunglasses
New Guards Group presents an eyewear line together with Palm Angels. The fashion group from Milan, which is managed by Farfetch, created a new division last year in September. It focuses on the design, development, and production of sunglasses as well as optical frames.
And the first results of this new division from NGG will be presented this week in the form of the launch of the spring mini-collection of Palm Angels.
The company has already developed a line of eyewear for the Moncler Genius once and has proven to be very successful. But then they thought about designing their own eyewear that would match the brand’s theme and be based on the Californian style. So far they have started with two styles, but more sunglasses, as well as optical frames, will be available in the further collection.
The first line of eyewear made by Palm Angels includes two styles suitable for both men and women inspired by the fashion of the 90s. They are presented in the form of rectangular narrow frames with a large metal corporate logo. And the color palette is available from neutrals to shades such as lilac and magenta.
According to the designers, the sunglasses will be available for purchase at prices ranging from 200 to 250 euros, and will only be sold in certain countries in order for this collection to remain highly inquired after.
For now, NGG will focus on Palm Angels and Off-White. Meanwhile, Palm Angeles is going to open its first store in Miami in July adding an entirely new concept. The designers also added that several other new openings are scheduled for late 2021.