Meet Campaign by Tiffany & Co. Dedicated to Pride Month | The Video Features New Yorkers
Tiffany & Co. presented its campaign dedicated to Pride Month which features real New York inhabitants and members of the LGBT community. Publishing this campaign, the jewelry brand promised to provide donations to the Ali Forni Center and SAGE organizations from New York.
The campaign is called “Stand for Love” and was directed by Will Schluter using the style of Jessica Willis. In the video, we can see participants who share their views on ethical, emotional, and moral principles.
Tiffany hasn’t given any comments concerning the campaign yet. The company is known as one of the first luxury jewelry brands that openly show concern for the LGBT community. In 2015 the company launched a love and engagement campaign where a same-sex couple was filmed.
The “Stand for Love” video showcases a decidedly more fashionable aesthetic than other marketing campaigns Tiffany used in the past.
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