Generation Z Influences Make-Up Trends Taking Cosmetics to the Next Level
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Makeup Artists Explain Why Are Artistry and Color Cosmetics Going Popular

gen z makeup
Adventurous Gen Z Makeup Trends
makeup by generation z

When talking about make-up trends, expressionism is becoming the main thing. Starting from the moment HBO’s series Euphoria appeared on the screens, the consumers of a young age are preferring bright face painting. And such creative products as neon eyeshadows, along with eyeliners, pearls, and glittering teardrops are becoming popular. The makeup artist who worked on the images for the series that won an Emmy Award in 2019 explains this by the individualism and energy of Generation Z.

Makeup by Madronna Redhawk
Makeup by Kicki Yang Zhang

Nowadays, it’s becoming more common to see the average person wearing crazy makeup. For example, on the TikTok application #EuphoriaMakeup even appeared, gaining more than 570 million views. This phenomenon caused trends among the youth to use chunky glitter and face paint. Experts predict that this movement creating face masterpieces may become even brighter. And heterosexual men would soon become consumers of such brands as NYX Professional Makeup or Juvia’s Place.

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