MAC Cosmetics will donate $10 million to 250 organizations around the world to help those who were affected by the new coronavirus. The company announced this on its Instagram. The proceeds from the sale of the Viva Glam line will go to charity. MAC launched the campaign of the same name in 1994 to help organizations that support people with HIV and AIDS. As part of the Viva Glam 2020 campaign, a cosmetics manufacturer intends to help people affected by the pandemic. At the same time, the company will continue to donate part of its revenues to support women, girls, LGBT community members, and those who live with HIV and AIDS.
For those who wish to participate in the charity campaign, MAS offers to purchase Viva Glam lipstick for 19 dollars – money will be donated to charity, or to share a post of solidarity on Instagram using the hashtag #MACKissOfGratitude.