EBY, a Beginner Lingerie Brand, Received $6 Million Investment
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Lingerie Brand EBY, Founded by Sofía Vergara and Renata Black Got $6 Million Investment

Lingerie Brand EBY

The lingerie brand, founded by actress Sofía Vergara and Renata Black, has recently received 6 million dollars of investments which the company plans to use for advertising, staff expansion, and further development. EBY, the New York-based brand, originated in 2018. And now it has some high goals: to become the leader in seamless underwear.

EBY underwear

The aim for EBY is that every woman who prefers wearing leggings was familiar with EBY underwear. Due to its technology, the problem of feeling uncomfortable is solved. The name of the brand means Empowered by You, and it proposes seamless panties and bras.

Not only is the company known as a female-founded business and a size-inclusive brand but it also gives 10 percent of profits to a nonprofit organization.Seven Bar Foundation is focused on supporting poor women by teaching them financial accuracy so they can start their own businesses.

EBY doubled its revenues

Victoria’s Secret was one of the earliest mentors and inspirations who taught Sofía Vergara to pay attention to consumer habits. For example, a few months before launching, the actress was sitting in the store watching women who buy underwear. She came to the conclusion that women usually do shopping four times a year and tend to buy in handfuls.

As a result, EBY doubled its revenues in the period between 2018 and 2019. This, in turn, caused e-commerce expansion in 2020. And the company plans to double profits again this year.

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