News & Events

Lenny Kravitz Is a New Face of Saint Laurent

Lenny Kravitz

Fashion House Saint Laurent has shown exactly one of the brightest advertising campaigns of the season – brand entrusted to represent the autumn-winter 20/21 collection to the musician Lenny Kravitz.

The creative director of Saint Laurent Anthony Vaccarello has placed in brand’s Instagram photos of the new advertising campaign for the men’s collection 2020. And its face became the sexiest musician of our time Lenny Kravitz.

Everyone knows that he is a big fan of Saint Laurent costumes and he is also a friend of Tom Ford and often chooses his velvet jackets. Ford also helped the musician to create his own clothing line. How the singer will now choose between his two favorite designers – it’s a question; but who else but Kravitz could advertise the new collection of the legendary French fashion house? After all, skinny trousers and shirts sit on a rock star like he was born in this look. And Lenny, just like Vaccarello, loves black color.

The advertising campaign was done by photographer David Sims, who decided to take minimalist black and white shots in the studio.

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