Kendall Jenner Becomes a New Creative Director of FWRD, Owned by Revolve Group
Model and reality TV star Kendall Jenner will soon take over as creative director for FORWARD (FWRD), an online boutique owned by the Los Angeles-based Revolve Group.
In her new role, Jenner will be responsible for the entire interface of the site. In addition, she will decide which brands to sell products on it and will put together the latest fashion looks every month. It is also expected from Kendall to market new ideas and work on partner projects.
Jenner takes over at the beginning of September, just at this time the next season of New York Fashion Week will take place.
According to Jenner, she is very happy to supervise the product offer of the site with young promising brands presented on it. The boutique will continue to focus on such players in the future.
Kendall is the ideal creative director for the FWRD platform, which continues to target young luxury consumers, commented co-founder and co-director of the Revolve Group. Her experience in the fashion industry and the ideas she came up with can transform the business and the luxury sector as a whole.
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