Louis Vuitton Fashion House Announced That BTS Is Now Their New Ambassador
South Korean group BTS recently became the ambassador of the Louis Vuitton fashion house. The musicians are very excited and really looking forward to their future work together. This event will add modernity to the brand and combine luxury and modern music culture- say the designers who promised they will soon share some interesting and exciting projects they are currently working on.
Members of the South Korean pop group have joined a team of celebrity brand ambassadors such as Emme Stone and others and will now represent the French fashion house. They will work with Virgil Abloh.
The group that revolutionized the global pop scene has long been promoted with luxury brands. For example, in 2019, their costumes for the world tour were designed by Dior Homme. And for the 2021 Grammy Awards, they appeared in Louis Vuitton suits from Virgil Abloh who designed Luis Vuitton menswear. However, it will be the group’s first major partnership with a fashion brand. They previously worked with Samsung and Hyundai Motors.
In recent years, the K-pop genre has been conquering the music world more and more. BTS was formed in 2013 and has 7 members: Jin, Suga, J’Hope, RM (the leader of the group), Jimin, V, and Jungkook.