Jeanne Damas, Whose Brand Rouge Has Recently Turned Five, Opens New Stores
Jeanne Damas, whose label has recently celebrated Five, is abandoning French Girl Style. Now, the influencer plans to open new stores, as well as to expand the range of the brand.
The designer announced that the first permanent store will finally arrive in the USA. In addition, It-girl will rebrand the beauty offering.
The entrepreneur, who owns Rouje, will turn 30 years old this March. The new mother thinks that her constant image of the Parisienne is starting to feel a little reductive and annoying. That’s why her clothing label is set well beyond the borders.
The author of the book In Paris, released in 2017, considers her brand international where all cool girls dress. And now she finally has her own office that is located on the third floor of the building of the Sentier district in Paris.
In 2018, the direct-to-consumer brand developed into beauty, and a collection of lipsticks was presented. Since then, other color cosmetics were added.
What’s more, Rouje is expanding its handbag line with the sac J, Bobo, and Baguette. The prices for the items will range between 260 and 345 euros. The label has also extended its outerwear collection.
The book, titled La Vie en Rouje, is scheduled to arrive on November 25 and will feature a selection of images with the brand’s archives and personal documents.