H&M Announces the Launch of 100th Anniversary Line With Iris Apfel
News & Events

Iris Apfel Celebrates Her 100th Anniversary With a Collaboration With H&M

Iris Apfel Celebrates Her 100th Anniversary

Iris Apfel is a true style icon and celebrates her 100th anniversary with the creation of a joint collection with the Swedish brand H&M! The collaboration features clothes, shoes, and accessories designed in Iris’s unique bright style. The products have not yet been sewn, but the brand has shared several sketches and pictures of Iris herself in the things from the collection which will go on sale in early 2022.

As part of New York Fashion Week, it was announced that the mass-market brand H&M has collaborated with one of the most influential people in the fashion world, Iris Apfel. In honor of Iris’ 100th anniversary, an eco-friendly collection of apparel and accessories will be launched, inspired by her unique style. Today Iris Apfel is a fashion designer, collector, interior decorator, and muse of fashion designers. With her bright personality, unique style, and creative approach to any business, Iris serves as an inspiration to millions of people from the world of fashion and beyond. The Iris Apfel x H&M collection will reflect not just Apfel’s clothing style, but also her lifestyle.

The Iris Apfel x H&M collection will include colorful suits and sets with floral patterns, layered dresses with ruffles, and dresses in a variety of silhouettes with catchy prints. The collection will be complemented by massive jewelry and

expressive accessories in the form of plants and animals. All items from the line will be created from recycled and sustainable materials.

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