Ifeanyi Okwuadi Is the Winner of the 36th Hyères Fashion Festival
News & Events

Ifeanyi Okwuadi Became the Main Winner of This Year’s Hyères Fashion Festival

Ifeanyi Okwuadi Winner Hyères Fashion Festival

Ifeanyi Okwuadi won the 36th Hyères Fashion and Photography Festival, which ended on 17 October. British designer who is 27 years old studied for three years in London and was creating his collection in parallel with his work in the logistics department. He also completed internships with such brands as Grace Wales Bonner and artist Aitor Throup. Okwuadi will receive a 20,000 euros prize to develop his own brand. Creating the collection Take the Toys From the Boys, the designer was inspired by a series of social protests by the Greenham Common Women’s Peace Camp against the deployment of nuclear weapons in the RAF.

36th Hyères Fashion Festival

This year, Christian Louboutin was the president of the festival, and the judges were Louise Trotter, Helen Kirkum, Steve Lacy, William Farr, as well as Suzanne Koller, and Ruba Abu-Nimah who was appointed executive creative director of Tiffany & Co.

Jean-Pierre Blanc founded the Hyères Fashion and Photography Festival in 1986 to support young fashion designers. Anyone from any country in the world can send an application to the competition. Then, the top ten finalists are invited to present their collection of seven images at the catwalk and at the local showroom. In a few days, it will be seen by the main professionals of the fashion industry, from buyers to bloggers. The prize is the opportunity to work on your collection with the masters of the Chanel ateliers and other proposals from the sponsors of the festival.

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