Hervé Léger Has Presented a New Athleisure Collection for Resort
News & Events

Hervé Léger’s New Athleisure Collection Features Bodysuits, Tops, Leggings, and More

Hervé Léger’s New Athleisure Collection

Hervé Léger has presented a new collection for a resort which consists of minidresses, bodysuits, tops, shirts, sweatshirts, shorts, and leggings.

Hervé by Hervé Léger was launched with the aim of targeting a younger customer. The casual aesthetic collection with active-inspired items pays homage to the brand’s signature bandage design.

Hervé Léger clothing
Hervé Léger resort collection

According to the creative director, the line is designed for girls from 14 to 70 years old. The goal is not only to show that the clients have the widest age range but also to create something approachable and affordable.

For the campaign, the company shot the models in a skater park with a graffiti background. They were wearing loose pants and cropped tops. The line is designed in black and white colors, and it also features strong flashes of shades. Fabrics used in the line include stretch-woven items that are manufactured in China. The prices for the pieces vary from 136 to 265 dollars. The collection is already available in boutiques in Las Vegas, as well as on the brand’s website.

In addition, to promote the line, a TikTok campaign is being prepared, as well as billboards on the streets in New York, Los Angeles, and Miami that will appear starting from November 9.

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