Guerlain Brand Supports Its Bees Conservation Program, Donating 1 Million Dollars
Guerlain continues to raise the issue of bee conservation, hoping to collect 1 million dollars to support the Guerlain for Bees Conservation Program. Between the dates of May 20, which is World Bee Day, and May 22, International Day for Biological Diversity, the French house of perfumery and beauty will give 20 percent of its global sales, as well as 20 dollars for each repost of its image on Instagram.
About 75 percent of cultivated plants and 90 percent of wild plants depend on bees. The death rate of honey bees is 30 percent per year. That’s why their worldwide extinction is having a serious negative impact on biodiversity.
Since 1853, Guerlain company has been trying to support the bees, which are the symbol of the brand. Honey is also a key ingredient in some Guerlain goods, such as skin products.
Bees also began to appear on many Guerlain bottles. Most recently, the brand worked with a young Turkish designer named Begum Khan who decorated one of such bee bottles. Her work, featuring 24-carat gilded bronze, adorns an ornamental bottle with Le Songe de la Reine perfume. 13 of these bottles will be sold for 10,000 euros each.