News & Events

Gucci Presented a New Lifestyle Collection and Opened a Pop-Up in Milan

director Max Siedentopf
September’s Salone del Mobile 2021
Florentine Fashion house
Gucci Presented a New Lifestyle Collection

This year, Florentine Fashion house celebrates its centenary. And to mark this event, this week Gucci launched a new Lifestyle collection that features desk objects and games. A vibrant line debuts at September’s Salone del Mobile 2021, with the opening of a pop-up Cartoleria. 

In addition, Gucci opened an interior pop-up in Milan with flying books and an apartment for mice. The temporary interior space was inspired by fantasy and incredible wonders. There, you can see a mouse apartment with an arched entrance and a red mailbox, books floating between floors, and even a chess set leading a game with itself.

Gucci’s Centenary
Pop-Up in Milan
Lifestyle Collection

Photographer and director Max Siedentopf worked on the campaign for the collection presented in the pop-up. The shooting took place in a 16th century Tuscan castle, which was built by the Medici family.

The Gucci home decor collection will go on sale starting from September 10, both in select boutiques of the brand and online.

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