Gucci, Nike, and Other Brands Are Set to Become Carbon-Neutral Companies. What Does It Mean?
Burberry unveiled its first carbon-neutral fashion show at London Fashion Week. New York-based brand Collina Strada uses recycled fabrics and launches models on the catwalk in shows that don’t use electricity. In Milan, Gucci announces that it is switching to carbon-neutral production. Nike has launched the Move-To-Zero program, which implies a systematic reduction in emissions associated with production. These and other companies in various industries, as well as entire countries, claim to have achieved carbon neutrality by a certain year.
What Does the Term “Carbon Neutral” Mean for Industrial Production?
It is understood that the company compensates the amount of greenhouse gas emissions in the manufacture of clothing, packaging, bags, and transportation. Most often, compensation means planting trees. But the scale of clothing production is so large that for a zero carbon footprint, it will not only be necessary to conserve forests, but to plant millions of trees every year. We must also take into account their survival rate and the period after which they will begin to truly absorb CO2.
The environment-protecting community says, that the solution is seen in the integrated approach of the entire industry. In the implementation of “slow fashion”, in the use of quality things made from cultivated plant materials from responsible organic farmers. Also, processing of secondary raw materials and lean eco-friendly processes at all stages – from material to tailoring, delivery, minimal packaging, etc.