News & Events

Gucci’ New Partnership With 100 Thieves Offers Backpacks Available in Limited Edition

Gucci’ New Partnership With 100 Thieves Offers

Gucci has started a partnership with 100 Thieves, a brand from Los Angeles focused on apparel and games. The brands have presented only 200 copies, featuring red backpacks.

The Italian luxury brand has launched a limited-edition bag available in bright red color with pockets. The item designed in black leather also features a round patch adorned with a silver logo. Backpacks are produced from recycled materials made from sustainable products such as fishing nets, carpets, and other waste. In addition, the backpacks are packed in a recycled paper box.

The collaboration between 100 Thieves and Gucci is the first step to start following a sustainable way in the fashion and games industry.

A digital campaign was filmed by a filmmaker from New York and photographer at the 100 Thieves’ arcade center in Los Angeles, known as Compound.

The backpacks will be available for purchase for 2,500 dollars on the brand’s website and shop located in Beverly Hills.

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