Google Is Looking for a New Way to Measure Skin Tones to Control Product Inclination
This week, Alphabet’s Google announced about developing an alternative to the standard skin tone grading method, which technology researchers and dermatologists consider incompetent for estimating products for colored people.
This is about the six-color scale (FST) that has been used by dermatologists since the 1970s. Now, tech companies rely on it to classify people and measure whether products like facial recognition systems or smartwatch heart rate sensors operate properly for different skin tones.
So, Google is currently working on alternative measures that can be useful in product development and will cooperate with scientific and medical experts.
Nowadays, technologies for all skin colors, as well as for different ages and genders, are becoming important. That’s why companies know that their FST products can fail for groups that are underrepresented in research and don’t work on all skin tones. For example, many products offer richer choices than FST does. Last year, the Crayola brand launched crayons available in 24 shades, and Barbie Dolls, in turn, counted nine shades this year.
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