This New Furmark Traceability Tag Will Guarantee a Transparency
News & Events

Furmark Has Presented a Traceability Tag That Will Tell You the Fur’s History

Now, the customers will be able to discover the story of the fur items with the help of the new Furmark traceability tag. The novelty by Furmark will appear this week just before the arrival of the fall 2021 collections.

Traceability Tag

During the purchase, a QR code will tell you about the history of a garment in all details- from farm to dyer, manufacturer and shop floor. The International Fur Federation cooperated with such luxury groups as LVMH Moët Hennessy Louis Vuitton and Kering. And Furmark plans to become world-recognized fur certification four years later.

Certified products will feature a unique code with the help of which you can learn about fur type and origin, animal welfare program, manufacturer, and place of manufacture. Each of these steps will ensure transparency and you will be confident buying sustainable, natural fur. The label only concerns wild or farm-raised natural fur. What’s more, the new tag will also guarantee that false fur is not erroneously identified as a real one.

Furmark is happy to be a part of the mission to guarantee animal welfare and environmental standards. Partnering with LVMH, Moncler, and Kering, the brands demonstrated their common goal to deliver a transparent certification.

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