French Nodaleto and Marc Jacobs Collaboration Reimagines the Heaven Line
France-based shoe brand Nodaleto is working together with Marc Jacobs’ Heaven to create a streetwear collection. And the line features shoes and boots, inspired by the 90s. The items are already since today, and you can purchase them on the websites of both brands, as well as in stores located in Tokyo, Paris, Los Angeles, and New York.
To celebrate the two-and-a-half-year-old brand’s first collaboration, Hugo Comte was chosen to capture the campaign. The photographer shot the collection in a French high school.
The Playground Love capsule is aimed at teenagers who are obsessed with chunky shoes. You can buy Mary Janes for 360 dollars, and a sportier version of shoes- Bulla Babies is available in three colors: black, tartan, and pink metallic leather. Another pair of boots, available in black or yellow colors costs 490 dollars.
Starting from the winter of 2022, Nodaleto plans to focus on more adult direction and maybe this is the last time the brand collaboration is aimed at young customers. Nodaleto is also thinking about the launching of a secondary line, as well as expanding accessories. And the partnership with the luxury designer is the perfect option.
The brands’ joint collection is designed in the 90s nostalgia with a romantic feeling of youth. And the colors and shapes reimagine Heaven, especially with retro-inspired heels.
Heaven was launched in September 2020, and also includes a collaboration with Dr. Martens, which was presented earlier this month.