Forvr Mood, by Jackie Aina, Cooperates With Sephora and Opens a Candle Category
News & Events

Forvr Mood Signed Its First Partnership | Jackie Aina’s Brand Cooperates With Sephora

Forvr Mood Signed Its First Partnership

On July 18, Jackie Aina’s company started a partnership with Sephora in order to bring its candles to the US. In addition, Forvr Mood has joined Jo Malone London, which is also Sephora’s partner.

Last year, the pandemic restrictions caused a global wave in candle sales. Customers started to buy candles to create a calming indoor atmosphere in contrast with the COVID-19 mess outside.

That’s when Forvr Mood appeared, presenting a collection of four candles along with home accessories. And although the company has been in development since 2018, Aina definitely chose the right time. Then, the brand managed to sell 700,000 dollars worth of products in the first four hours of launch. And to this day has sold more than 200,000 candles that are equal to 6 million dollars. This year, Forvr Mood intends to make 10 million dollars of income.

Jackie Aina’s Brand Cooperates With Sephora

Sephora, which doesn’t yet have a home fragrance category and loves new trends, is exciting about the partnership with the brand. Previously, Sephora mentioned its plans to increase its range of black-owned businesses by the end of the year. And Aina, known for her support for colored people in the beauty industry, is a great example.

Meanwhile, Forvr plans to expand its range of lifestyle products, but now, the brand will be releasing seasonal versions. The next drop is expected to arrive for a birthday collection that coincides with the founder’s 4 August birthday.

Leave Comment

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

Top News

Dior Apologizes to China for a Controversial Photo
News & Events
The French Brand Dior Has Apologized to China After a Photo Scandal on an Exhibition

24.11.2021

/

Views 102
Official Look at the KAWS x Sacai Nike Blazer Low
News & Events
Sacai x Kaws x Nike Blazer Low Was Revealed, and the Release Dates Were Announced

22.11.2021

/

Views 60
New Vetements Fall-Winter 2022 Line
News & Events
This New Vetements Fall-Winter 2022 Line Will Win Your Heart With Its Silhouettes

26.11.2021

/

Views 60
Cartier Has Released a Film
News & Events
Cartier Has Released a Film With Monica Bellucci, Lily Collins, and Willow Smith

22.11.2021

/

Views 49
tiffany the most expensive design
News & Events
Tiffany & Co. Launches the Most Expensive Piece of Jewelry in Its History

23.11.2021

/

Views 47

This site uses cookies to ensure you get the best experience on our website.