Football Player Marcus Rashford and Burberry Support a Child Literacy Program
Burberry is launching a new charity project in partnership with British footballer Marcus Rashford and other organizations around the world. As part of the initiative, the brand will try to provide children from disadvantaged families with the opportunity to learn literacy.
In the UK, the house partners with the National Literacy Trust and Macmillan Children’s Books. Together, they will help schools and libraries develop skills-building programs for children and transform library facilities in the ten most needy schools in Manchester, Liverpool, and London.
Schools will receive 8,000 books, and 200 teachers nationwide will receive special training and access to National Literacy Trust resources. Each participant will become a member of the Marcus Rashford Book Club and receive a letter from the footballer.
To celebrate the launch of the project, stylist Ibrahim Kamara and Burberry Beauty International Director Isamaya Ffrench created a campaign with children. They asked the students to imagine themselves as the heroes of their own stories and draw them on paper. Photographer Eddie Campbell helped bring fantasies to life. It is estimated that in a developed country like the UK, almost 400,000 children do not have reading skills.