News & Events

FFG Became the Owner of Sergio Rossi and Plans to Increase Brand Recognition

sergio rossi

Fosun Fashion Group became the new owner of Sergio Rossi, acquiring 100 percent of the luxury footwear manufacturer. Fashion Group from China has recently developed its luxury portfolio, which includes French house Lanvin. However, the financial terms of the deal haven’t been revealed yet.

FFG sees many potential opportunities for this merger. A professional team of more than 150 employees is currently working on producing the shoes for such brands as Sergio Rossi, Lanvin, St. John, and Wolford. And all these four brands are known for their elegance and confidence for modern women with a focus on professional skills.

Now, the priorities of Sergio Rossi’s development are to strengthen strategies for the China market and to increase brand recognition around the world.

One of the most appreciated Italian luxury shoe brand was found in 1951, developing a lot of innovative styles. At this moment, Sergio Rossi has 64 boutiques, located in the prestigious regions of Europe, Africa, Japan. In addition, eight stores operate in mainland China and four in Hong Kong. And the company’s legacy numbers more than 6,000 shoes.

Fosun Fashion Group appeared in 2017 in China and is present in over 20 countries. In 2018, the group acquired a majority part of Lanvin.

Leave Comment

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

Top News

palm angels sunglasses
News & Events
New Guards Group Along with the Palm Angels Brand Presents Their Joint Line of Sunglasses

25.05.2021

/

Views 109
Anthony Vaccarello
News & Events
The Creative Director of Saint Laurent Anthony Vaccarello Finally Became a Father

05.05.2021

/

Views 106
Kim Howells
News & Events
Kim Howells Dressed Breastfeeding Mothers in Brand Clothes Special for Hunger Magazine

28.05.2021

/

Views 99
pride feather colors
News & Events
Trends in the LGBT Pride Collections Presented by the Top 10 Brands of 2021

24.05.2021

/

Views 98
Empress Elisabeth Sisi of Austria and Queen of Hungary
News & Events
The Lingerie of Empress, Along with Other Clothes Was Sold for 90,000 Dollars

03.06.2021

/

Views 84