FFG Became the Owner of Sergio Rossi and Plans to Increase Brand Recognition
Fosun Fashion Group became the new owner of Sergio Rossi, acquiring 100 percent of the luxury footwear manufacturer. Fashion Group from China has recently developed its luxury portfolio, which includes French house Lanvin. However, the financial terms of the deal haven’t been revealed yet.
FFG sees many potential opportunities for this merger. A professional team of more than 150 employees is currently working on producing the shoes for such brands as Sergio Rossi, Lanvin, St. John, and Wolford. And all these four brands are known for their elegance and confidence for modern women with a focus on professional skills.
Now, the priorities of Sergio Rossi’s development are to strengthen strategies for the China market and to increase brand recognition around the world.
One of the most appreciated Italian luxury shoe brand was found in 1951, developing a lot of innovative styles. At this moment, Sergio Rossi has 64 boutiques, located in the prestigious regions of Europe, Africa, Japan. In addition, eight stores operate in mainland China and four in Hong Kong. And the company’s legacy numbers more than 6,000 shoes.
Fosun Fashion Group appeared in 2017 in China and is present in over 20 countries. In 2018, the group acquired a majority part of Lanvin.