«Stay home. Saving lives has never been easier», says the designer Simon Port Jacquemus in his Instagram. The fashion industry suffers from the pandemic as much as other sectors of the economy, collections are not sold and live shows are impossible – people are clearly not in fashion when everyone is concerned about survival.
Fashion struggles with the virus
Famous designers, brands, and influential personages try to struggle with the pandemic of Covid-19 – from appeals to stay home to multi-million dollar donations. Chiara Ferragni (blogger from Italy) initiated a digital fundraising campaign to deal with the pandemic. She has raised over €4 million to build an intensive care unit at the San Raffaele Hospital in Milan; it will open in two weeks. Donatella Versace supported her – she donated €200,000 to the same project. «It is important to be together and to help those who fight every day to save hundreds of lives during times like these», said the designer.
French conglomerate Kering that owns fancy giants like Gucci, Balenciaga, Bottega Veneta, and Saint Laurent donated €2 million to fight the coronavirus. The money will go to medical organizations in Lombardy, Veneto, Tuscany, and Lazio regions.
The Sergio Rossi brand has donated €100,000 to Milan’s hospitals, and all the money from the sale of shoes on the site will go to the fight against the pandemic.
Conglomerate LVMH has announced that from March 16 the manufacturers of cosmetics Christian Dior, Guerlain, and Givenchy will produce antiseptics. They will be distributed free of charge to French hospitals.
Fendi donated €100,000 to hospitals in Rome, the brand’s hometown.Prada has financed two intensive care units.
Designer Giorgio Armani donated €1.25 million to Italian hospitals.
Conglomerate LVMH, brands Dolce & Gabbana, Versace, Bulgari, and the Chinese companies Alibaba and L’Oréal also made donations to fight the coronavirus.
Italian designers Pierpaolo Piccioli and Riccardo Tisci encourage their subscribers to stay home, while Marc Jacobs shows how to wear gloves and a face mask.
Founder of Business of Fashion Imran Amed encourages us to use this time to rethink our lives – we are fully in agreement with him. Do not panic, stay home and devote this time to yourself. Remember it is only certain period of time and it will pass very soon. Watch the best fashion movies, relax, prepare your wardrobe for the summer season and listen to interesting podcasts about fashion.
While medics fight the epidemic, designers and bloggers try to do everything possible as well, they use their influence to prevent the spread of the deadly virus. The fashion industry has rallied during these difficult times and has set a positive example of mutual help and support that we should know about. We will win in this fight.