Farfetch Launches Its Own Brand of Clothing, "Titled There Was One"
News & Events

Farfetch’s There Was One Clothing Brand Will Be Launched Soon on the Marketplace

Farfetch’s There Was One Clothing Brand Will Be Launched Soon on the Marketplace

Largest online luxury retailer Farfetch is launching a line of comfortable, durable, and sustainable wardrobe items under the name, There Was One. The production will be carried out by the Italian New Guards Group, which is part of Farfetch.

The new brand will be presented in the premium segment, and the business model will be based on drops- the release of collections in small batches. The starting point for the design and assortment will be Farfetch’s own digital research on trends and consumer preferences. In terms of raw materials, only sustainable and eco-certified materials will be used in production, and packaging will be minimized and adapted for recycling or composting.

Farfetch Launches Its Own Brand of Clothing

The decision to create a sustainable brand was made in connection with the current plan, which was followed by the behavior of users on the platform, namely in the growth of traffic and sales of environmentally friendly goods. The first collection includes a soft sweater, an elegant white shirt, and a perfect fit trench coat, and Off-White will be involved in the design. Wearing these clothes will always make you look great and feel confident.

The collection will be unveiled at the same time as the launch of the ad campaign, with the editor and curator Penny Martin. Leading stylists Karen Binns, Ellie Grace Cumming, and Emilie Kareh took part in the campaign. They stylized women who embody the core values ​​of a versatile, memorable, timeless style. The shooting was taken by legendary German photographer Katja Rahlves. There Was One brand will be featured exclusively on the Farfetch marketplace.

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