Dove‌ ‌and‌ ‌the‌ ‌Body‌ ‌Shop‌ ‌Team‌ ‌Up‌ ‌To‌ ‌Continue‌ ‌Fighting‌ ‌Animal‌ ‌Testing‌ ‌
News & Events

Dove and the Body Shop Install Murals Across Europe To Fight Animal Testing

Dove and the Body Shop Team Up To Continue Fighting Animal Testing

Dove and The Body Shop have decided to join forces for the first time to draw attention to changes in animal welfare policies between the European Union and the United Kingdom. Two beauty brands want to make sure the EU doesn’t resume animal testing of cosmetics.

Both companies today announced that they are partnering with organizations such as PETA, Cruelty Free Europe, and Eurogroup for Animals so that people support cruelty-free cosmetics in the EU and UK and the prohibition on animal testing in the region.

Thus, Dove and The Body Shop will install murals in major European cities, including the capital of France, as well as Berlin and Madrid, 

The street murals were designed by an activist from the Netherlands, Nina Walkhoff, to encourage people to sign the European Citizenship Initiative. Since the UK left the EU, campaigners are asking citizens to sign the petition as well as to raise awareness among their friends and relatives.

The main purpose of the murals is to grab attention to the current problem through art. As a result, people from different cities of Europe will stop and think about participating in the initiative.

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