News & Events

Discover These Three Brands of Sustainable Swimwear, That Are Based in Italy

Italian Beachwear Brands

Based on eco-friendly production, affordable price, and body positivity that are important to today’s customers, Seay’s goal was to change the manufacturing process. Therefore, the brand uses fabrics from recycled bottles and organic cotton. They also changed the packaging to biodegradable while neutralizing CO2 emissions by planting new trees. Seay has also developed a Re3 program that gives customers the motivation to keep shopping while generating profits for the planet. With each purchase, consumers are prompted to return used and damaged items of any condition to the company in exchange for a discount.

Pivot Toward Sustainability, High-Tech, Body Positivity

Safe is a brand of men’s swimwear with zip pockets. As we can understand from the name of the brand, the main goal was to create a fully waterproof pocket and this was achieved in 2021. Safe’s bathing suit, made of environmentally friendly materials, has an inner pocket also made of completely biodegradable material. And a special fastener ensures tightness. The company now plans to launch products for women and expand its range of casual shirts and travel T-shirts.

This AfterGlow women’s beachwear brand prioritizes the lifestyle of influencers. The brand, founded earlier this year by two friends, has experience in fashion and is targeting the trend towards body positivity and narcissism. At the heart of the brand are diversity and a positive assessment of our shortcomings in order to live and perceive our bodies. The brand is entirely made in Italy and its rich summer colors are uplifting.

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