Discover About Ian Charms and How the Brand Became Dua Lipa’s Favorite Jewelry
At the very beginning, Lisa Sahakian, the founder of the Ian Charms jewelry brand, just wanted to earn some money. After she discovered she would no longer be paid overtime at her job, she started creating charm necklaces. And her boyfriend helped her. Together they were making pieces of jewelry for their friends. Not only Sahakian has no experience but she almost doesn’t wear the jewelry.
The idea of the brand title is connected with the designer’s heritage- many Armenian last names end in ian. Sahakian’s charm bracelets, necklaces, and earrings are inspired by humor and pop culture symbols. And it has found success in creating charm bracelets, necklaces, and earrings, much of it inspired by humor and pop culture symbols.
Last September, Los Angeles-based artist started posting pieces she made with her boyfriend on Instagram and sell them via the application. After Post Malone’s stylist accidentally saw her designs, things went up. Despite the rapper never wore the piece she made for him, Ian Charms was noticed by Dua Lipa. And Sahakian created not one necklace for the British singer, but several custom ones which Dua Lipa then wore and posted on InstaStory.
Soon, more and more celebrities started to order Sahakian’s necklaces and bracelets. For example, Justin and Hailey Bieber, Madison Beer, Lorde, and Olivia Rodrigo were seen wearing the jewelry.
Colorful unique charms are designed in the style of the early 2000s and are based on what the designer would personally wear.
In February, Sahakian finally quit her job in order to fully focus on the brand. Currently, the company has a few full-time employees but this will definitely change soon. The designer also shared that she is thinking about starting apparel. Every Friday the brand presents a new drop which is sold out within hours.