Dior Has Released a Collection of Sports Equipment That Will Be Available in January
Dior presented a limited edition collection of sports equipment. The creative director of the French house worked on it in collaboration with the Italian company Technogym.
Italian exercise equipment manufacturer and Christian Dior SE have entered into a partnership agreement under which the Italian company will begin producing exercise equipment under the Christian Dior brand. The joint collection includes a treadmill, a set of dumbbells, gymnastic balls, and a multifunctional strength bench. All the items from the limited line feature recognizable Dior branding. The home exercisers will be available for purchase in select boutiques starting from January next year. The information was confirmed by Technogym, however, the prices have not yet been announced.
According to experts, the growth in sales of equipment for home training was one of the consequences of the COVID-19 pandemic. In turn, companies operating in the luxury market are actively looking for new ways to attract customers. For example, this summer Burberry temporarily remodeled a beach club on the island of Ibiza, adding its logo to sun loungers and beach towels.