News & Events

Dior Brand Opened 18 Temporary Shops Located in the Perfect Holiday Locations

Dioriviera Beach Collection

Dior decided to develop its collection named Dioriviera Beach and is opening 18 pop-up stores around the world. Such temporary shops are located in convenient holiday destinations, featuring seasonal items designed by the brand. Read also: Versace Designed the Born This Way Jacket to Support Lady Gaga’s Foundation.

Dior started the resort stores project back in 2018, which has been successfully developing since then. The fashion brand recently rented a pool with sun loungers and cushions, designed in the brand’s signature style, on Rosewood Miramar Beach. And in the bungalow houses, there is a luxury boutique with a collection of sportswear and accessories.

Such items as hammocks and surfboards will arrive in stores in places like Montecito, Sanya, and Ibiza in the coming months of June and July.

This year’s collection includes a lot of various accessories such as stationery, umbrellas, pillows and napkins, T-shirts, bags, and shoes decorated with the brand name. This summer line consists of simple yet sophisticated items that can be easily combined with each other.
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