Digital Marketplaces Become a New Place Where Designers Sell Their Products
Auroboros designers Paula Sello and Alissa Aulbekova have presented their first collection. The line consists of 14 pieces and was inspired by sci-fi films, such as Ex Machina and Avatar. The price for the collection ranged between £100-450.
Auroboros debuted as the first digital clothing that can be purchased on the Drest platform where customers pay for digital-only items which they can try on themselves.
Dress-X and other online marketplaces appeared in recent months where various fashion designers sell their products to customers. However this direction is still unfamiliar to a lot of people, digital marketplaces can bring additional income for brands. Ukrainian designer, Natalia Modenova, who is co-founder of Dress-X thinks that digital fashion will become more popular as augmented reality develops.
Dress-X proposes more than 600 digital versions of the items from different fashion houses and brands, such as Celine. The prices for products range from 25 to 200 dollars which are available both in static and motion versions. After the customers see their image sent to them, they receive the item via the mail. Half of the Dress-X clients are between 25 and 35, shares co-founder Daria Shapovalova.