News & Events

Despite the Pandemic, Prada Is Still Following Its Sustainable Development Aims

prada

According to the report published for the year 2020, the pandemic has not prevented Prada from adhering to the principles of sustainable development. After years of investment finance in construction as well as in renewable energy sources, the company has confirmed its further goals of promoting sustainable development and continues to reduce its environmental impact.

Beginning from January 2020, the company has expanded its use of reclaimed nylon to ready-to-wear, footwear, and new accessories. They are now continuing to explore materials from alternative processes and sources with a view to fully switching to reclaimed nylon by the end of 2021.

Last year, the sneakers designed by Prada in collaboration with Adidas were presented,  named A + P Luna Rossa 21. The upper part of the shoes consisted of a series of highly efficient recycled materials. In addition, in October, the Upcycled by Miu Miu project was successfully launched, reworking vintage designs from clothing stores and markets from all around the world. The items were decorated with the brand’s signature patterning and ornaments, ranging from bands, crystals, pearls, and bows. And it was all done by hand.

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