Coca-Cola Launches Series of Collections Applied to Fashion, Beauty, and Electronics
This year, the 50th anniversary of the release of the Coca-Cola Hilltop TV advertisement is celebrated. The company decided to mark this half-century event with the launching 1971 issue of the Unity Collection, which will be presented as a series of collections dedicated to fashion brands, makeup products, and accessories.
In a Hilltop commercial, young people from all over the world stand on a hill located in Italy singing the signature jingle. Coke has also partnered with over 25 brands such as Timex, Casetify, Funko, PopSockets, Smeg, Spirit Jersey, Tafi AR Samsung, and many more. The worldwide launch of the commercial will begin on May 11th.
Unity’s 1971 collection includes brands from all over the world, allowing people to express themselves in different categories, including clothes, makeup, and electronic products. The collection is intended for use in advertising the theme of peace and harmony but in a modern way. The resemblance between the early 70s period and the present day can be noticed in the use of colors and graphics. Vibrant shades and graphics are trending in today’s fashion, as well as the optimistic messages that are now more relevant than ever.