Coach’s Campaign, Dedicated to Rogue Bags, Features Celebrities and Models
News & Events

Coach Has Revealed Its New Campaign With Jennifer Lopez, Kate Moss, and Other Stars

The New-York based brand invited several famous personalities for its latest campaign in order to reintroduce the iconic Rogue bag. Coach has unveiled its fall ad campaign for its line of handbags and it stars Jennifer Lopez and Kate Moss, as well as models Kōki and Xiao Wen Ju, singer Kelsi Lu and actor Ma Zhe. The campaign was designed by Olivier Rizzo and the girls posed for Jurgen Teller. The shooting took place in various locations such as Los Angeles, Shanghai, and London.

coach campaign rogue bag
coach campaign

The Rogue bag appeared in 2016 and was inspired by freedom and the rebel. For the new season, Coach has presented an eco-version made from organic cotton and recycled polyester. The updated sustainable version of the Rogue bag will have Coach’s signature print. The collection will also include other handbags, along with a collaboration with Schott NYC, an apparel company.

coach rogue bag
rogue bag campaign

It was also announced that Coach will add a digital experience so that you can create your own bag in a virtual workshop.

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