Cindy Crawford Presented Meaningful Beauty Products Aimed at Caring for Hair
In 2004, Cindy Crawford introduced Meaningful Beauty to the world. This format may have been different from her supermodel image. But over time, the company became her own business after participating in many influential advertising campaigns. Using commercials has been a great marketing tactic, where she spoke directly to her fans, revealing a few secrets of her appearance.
Crawford, who is now 55, has transformed the skincare brand from California into a giant that has attracted more than 4 million customers. Today she goes further and announces the next phase of the business. She decides to launch a line created for the care of hair.
When she noticed a change in her own hair after giving birth to children, Crawford wondered if hair care products would appear in her line. “At some point, my hair became fragile and dull, and I even experienced some hair loss”- said Cindy. All the products are based on clinical results, she stated. “A healthy scalp creates a healthy environment for good hair”- she added.
The line will be available for purchase on June 21 at the MeaningfulBeauty.com website and will include a shampoo and conditioner for 59 dollars and a scalp care product for 45 dollars. In addition, you can purchase a spray for 36 dollars which is designed for thermal protection, and a root corrector for 45 dollars. Available in six shades, it helps hide gray roots between salon visits. A collection aimed at moisturizing and adding strength and shine to hair.
Meaningful Beauty is well-positioned in the market today.
The thing is that the company is focused directly on the consumer. “It all starts with self-confidence”- says Crawford.