Burberry announced a new initiative within the framework of the sustainable development program on the 50th anniversary of Earth Day – the launch of the ReBurberry Edit collection made of environmentally friendly materials. It includes 26 models of clothing: raincoats, jackets, and accessories made from cut fabric, industrial plastic, and other recycled materials.
A new clothing labeling system
Burberry has also introduced a new clothing labeling system to achieve greater transparency. Pistachio labels will now feature information on the amount of recycled natural fibers in their composition and the brand’s initiatives to reduce waste and emissions.
Burberry has already launched its first carbon-neutral collection in September and continued this course at London Fashion Week in February. The brand has pledged to reduce greenhouse gas emissions to zero by 2022 and to eliminate completely plastic packaging by 2025.